Sports Marketing Journal

Sports Marketing Journal is a publication that focuses on the business side of sports, covering how companies promote sports teams, athletes, events, and related products. It explores strategies, trends, and successful campaigns used to attract fans, increase revenue, and build brand partnerships within the sports industry. The journal provides insights for professionals, marketers, and researchers interested in the intersection of sports and marketing, helping them stay informed about innovative practices and industry developments. Overall, it is a specialized resource for understanding how marketing techniques are applied to sports contexts to engage audiences and maximize financial opportunities.