Sports Marketing Association

The Sports Marketing Association (SMA) is a professional organization that brings together individuals and companies involved in promoting sports and athletic events. Its goal is to advance the field by sharing best practices, offering networking opportunities, and providing education on topics like sponsorship, branding, and media. SMA helps sports marketers stay current with industry trends, innovate marketing strategies, and build strong relationships within the sports community. Overall, it supports professionals in creating engaging sports experiences that connect athletes, fans, and brands effectively.