Sports Equipment Association

The Sports Equipment Association (SEA) is an organization that represents the interests of companies involved in the sports and fitness equipment industry. It aims to promote and support the growth of the sector by providing resources, advocacy, and networking opportunities for its members. The SEA also works to establish standards for safety and quality in sports equipment, ensuring that products meet regulatory requirements. By fostering collaboration among manufacturers, retailers, and other stakeholders, the organization helps advance innovation and contribute to a vibrant sports culture. Overall, it plays a key role in enhancing the quality and accessibility of sports equipment.