Sports Agency

A sports agency is a professional organization or firm that represents athletes, coaches, or teams. Their main role is to negotiate contracts, endorsement deals, and other business agreements, ensuring their clients receive fair compensation and opportunities. They also provide guidance on career development, marketing, and legal matters. Essentially, sports agents act as intermediaries, advocating for their clients' interests and managing the commercial and contractual aspects of their sports careers, allowing athletes to focus on their performance and athletic goals.