Sport Marketing Quarterly

Sport Marketing Quarterly is a professional publication that publishes research, articles, and case studies related to marketing in the sports industry. It explores how sports organizations, teams, and brands promote their products and engage with fans. The journal provides insights into strategies, trends, and challenges faced in sports marketing, helping practitioners and researchers stay informed and improve their marketing efforts. Its content is valuable for anyone interested in the business and promotional aspects of sports, from academics and students to industry professionals.