Sport Marketing Association

The Sport Marketing Association (SMA) is a professional organization dedicated to advancing the field of sports marketing. It brings together educators, researchers, and industry professionals to share knowledge, research, and best practices related to promoting sports teams, events, and products. The SMA provides resources and networking opportunities to help professionals develop effective marketing strategies that enhance the visibility and profitability of sports organizations. Its goal is to support the growth of ethical, innovative, and effective sports marketing practices through collaboration and education.