Sport Management Theory

Sport Management Theory is the study of how sports organizations plan, lead, and operate effectively. It combines principles from business, marketing, and leadership to ensure sports teams, leagues, and facilities run smoothly, attract fans, and achieve goals. The theory helps understand how to manage resources, make strategic decisions, and create positive experiences for athletes, fans, and stakeholders. Essentially, it provides a framework for applying management practices specifically within the sports industry, ensuring organizations are efficient, competitive, and sustainable.