Sponsorship Research Network (SRN)

The Sponsorship Research Network (SRN) is a collaborative platform that brings together researchers, academics, and industry professionals to study and improve how sponsorships—such as brand partnerships with events or teams—are used and valued. It facilitates sharing insights, best practices, and new ideas to better understand sponsorship effectiveness, strategy, and consumer impact. By fostering dialogue and research collaboration, SRN helps organizations make informed decisions about sponsorship investments, ensuring they generate meaningful engagement and return on investment.