Sponsorship Research International

Sponsorship Research International (SRI) is a company that studies how sponsorships—such as brands supporting events, teams, or causes—affect consumer perceptions and brand value. They analyze how people respond to these partnerships, helping businesses understand the effectiveness of their sponsorship investments. By providing insights and data, SRI enables companies to make informed decisions about which sponsorships best align with their goals, improve brand awareness, and drive consumer engagement. Their research is vital for optimizing marketing strategies involving sponsorships across various industries worldwide.