
sponsorship proposal
A sponsorship proposal is a formal document that outlines a partnership opportunity between an organization seeking support (the sponsee) and a potential sponsor. It details how the sponsor's brand or services will be promoted through the event, project, or activity, and highlights mutual benefits. The proposal includes information about the audience, visibility opportunities, and the value the sponsor will receive. Its purpose is to persuade the sponsor to invest resources—such as money, products, or services—in exchange for marketing exposure and alignment with the sponsee’s goals.