Spokesperson

A spokesperson is a designated individual who represents an organization, company, or group to communicate information to the public and the media. Their role is to convey messages, answer questions, and share official positions accurately and consistently. They help shape the organization’s public image by ensuring clear, professional, and coordinated communication. Spokespersons often have expertise in media relations and are trusted to deliver messages on behalf of their organization, especially during important events, crises, or publicity campaigns. Their effectiveness relies on understanding both the organization’s goals and how to engage effectively with the audience.