Split URL Testing

Split URL testing is a method used by website owners to compare different versions of a webpage by directing visitors to separate URLs. For example, half of the visitors might see version A at one web address, while the other half see version B at a different address. This helps determine which version performs better in terms of user engagement, sales, or other goals. It’s a way to test changes without guessing, ensuring decisions are based on real user data, ultimately improving the website’s effectiveness and user experience.