Split.io

Split.io is a platform that helps businesses test and manage different versions of their features or services in real-time. It enables teams to run controlled experiments, known as A/B tests, by selectively showing different options to users. This allows companies to gather data on what works best before fully launching new features, reducing risks and improving user experience. Essentially, Split.io provides the tools to make data-driven decisions about software updates, ensuring improvements are effective and beneficial based on user responses.