Specialty Equipment Market Association (SEMA)

The Specialty Equipment Market Association (SEMA) is a global trade organization representing manufacturers, retailers, and professionals involved in the automotive aftermarket industry. It serves as a platform for networking, education, and advocacy, helping members develop and market vehicle parts, accessories, and customizations. SEMA hosts an annual trade show showcasing new products and innovations, drawing industry professionals worldwide. The organization aims to promote growth and professionalism within the industry, supporting businesses that customize, modify, and enhance vehicles for consumers and enthusiasts alike.