Spears (theories and concepts)

Spears theory, often associated with social psychology, suggests that individuals are influenced by shared collective memories, symbols, and practices that shape their identity and behavior. It emphasizes how societal narratives and cultural artifacts—like stories, icons, or traditions—create a "collective consciousness" that guides group cohesion and decision-making. These shared elements serve as mental frameworks, helping people understand their place within society and influencing collective actions. In essence, Spears' ideas highlight the importance of collective memory and cultural symbols in forming social bonds and guiding community behavior.