Spark AR

Spark AR is a software platform developed by Facebook that allows users to create and customize augmented reality (AR) effects for social media platforms like Instagram and Facebook. These effects can include interactive filters, face masks, virtual objects, and animations that overlay the real-world view captured by a device’s camera. Designed for both developers and creatives, Spark AR provides tools to build, preview, and publish AR experiences without needing advanced coding skills, enabling the creation of engaging, shareable digital content that enhances user interaction and expression on social media.