South Australian Tourism Commission

The South Australian Tourism Commission (SATC) is the government agency responsible for promoting and developing tourism in South Australia. Its goal is to showcase the state’s unique attractions, events, and experiences to attract visitors both domestically and internationally. By marketing destinations, supporting local tourism businesses, and collaborating with stakeholders, SATC helps boost the economy, create jobs, and enhance South Australia's reputation as a vibrant travel destination. They also focus on sustainable tourism practices to preserve the natural environment and cultural heritage for future generations.