
Sound logo
A sound logo, also called an audio logo or sonic branding, is a short, distinctive piece of music or sound that represents a brand. It’s designed to evoke the brand’s identity, values, or personality, and is often used at the start or end of commercials, videos, or in other marketing materials. Think of it as the aural equivalent of a visual logo—an audio cue that helps consumers instantly recognize and connect with the brand through sound. Effective sound logos are memorable, unique, and reinforce brand recognition across different platforms and media.