SOSTAC Model

The SOSTAC Model is a framework used for planning and managing marketing strategies. It stands for Situation analysis, Objectives, Strategy, Tactics, Action, and Control. First, you assess where you currently stand (Situation). Then, define clear goals (Objectives). Next, plan how you'll achieve these goals (Strategy), and decide on specific methods to do so (Tactics). After implementing the plan (Action), you regularly monitor and measure progress (Control) to ensure success and make adjustments if needed. Overall, SOSTAC helps organize marketing efforts systematically for effective results.