Sorensen's Law

Sorensen's Law describes how the strength of an airline’s market presence grows proportionally with its number of flights. Specifically, it states that as an airline adds more flights, the increase in its market share is roughly proportional to the square of the number of flights. This means that, for example, doubling the number of flights can more than double the airline’s influence or customer reach, due to network effects and customer preferences. Essentially, expanding flight operations can significantly boost an airline’s competitive position because of how interconnected and attractive its route network becomes.