Sonic design

Sonic design is the process of shaping sound and audio to enhance an environment, communication, or experience. It involves selecting, editing, and arranging sounds to create desired emotional or functional effects—like making a space feel calming with gentle acoustics or ensuring a product’s audio cues are clear and effective. This practice applies in areas such as music production, film, branding, and user interfaces. Essentially, sonic design carefully considers how sounds influence perceptions and behaviors, crafting auditory experiences that are purposeful, engaging, and aligned with a specific goal or context.