Solomon Asch (psychologist)

Solomon Asch was a psychologist known for his research on social influence and conformity. He conducted experiments in the 1950s where participants were asked to match the length of lines, often influenced by the opinions of confederates (actors) who gave incorrect answers. The studies revealed that people often conform to group pressure, even when they know the group's answer is wrong, highlighting the powerful effect of social influence on individual judgment. Asch’s work helped to deepen understanding of how conformity operates in social settings and the importance of group dynamics.