Soft Drink Association

The Soft Drink Association is a trade organization that represents companies involved in the production and distribution of non-alcoholic beverages, such as sodas, bottled waters, and juices. It serves as a collective voice to advocate for industry interests, promote best practices, and support members through research, policy development, and public education. The association aims to ensure a safe, sustainable, and innovative soft drink industry, working collaboratively to address challenges like health concerns, environmental impact, and market trends. Essentially, it helps coordinate efforts and share information among businesses within the soft drink sector.