Soda industry

The soda industry involves the production, marketing, and sale of carbonated soft drinks, primarily consisting of sweetened, flavored beverages with added carbonation. Major companies like Coca-Cola and PepsiCo dominate the global market, producing a wide range of drinks including cola, fruit-flavored, and diet options. The industry relies on extensive distribution networks to reach consumers across retail stores, restaurants, and vending machines. While popular for refreshment and marketing campaigns, the industry faces health concerns related to sugar content and growing demand for healthier alternatives, prompting innovation and diversification within the sector.