Sociology of Audiences

The Sociology of Audiences studies how groups of people engage with media, art, or entertainment, and how their beliefs, social backgrounds, and experiences influence their perceptions and reactions. It examines patterns in viewing behaviors, shared tastes, and collective responses, recognizing that audiences are not passive but active participants whose social context shapes their interpretations. This field helps us understand how cultural products are received differently across communities and how social identities impact engagement and meaning.