Society of Rheology

The Society of Rheology is an international organization dedicated to the study of how materials flow and deform, known as rheology. It brings together scientists and engineers to share research on substances like liquids, gels, and soft solids, which behave differently under stress. By promoting collaboration, education, and dissemination of knowledge, the society advances understanding of material behavior, which is crucial in industries such as manufacturing, food, cosmetics, and biomedical fields. Essentially, it helps us understand and predict how materials respond under various forces, improving product design and process efficiency.