Society of American Florists (SAF)

The Society of American Florists (SAF) is a professional trade organization that supports floral industry businesses, including flower shops, growers, and wholesalers. It provides resources, education, and advocacy to help members succeed and advocate for the industry’s interests. SAF offers programs on marketing, business management, and floral design, fostering collaboration and professional development. Its goal is to promote the growth, sustainability, and professionalism of the floral industry across the United States.