Social Responsibility in Advertising

Social responsibility in advertising refers to the ethical practice of promoting products and services in a way that considers the broader impact on society. It involves being honest, respectful, and mindful of cultural, social, and environmental issues, ensuring that advertisements do not deceive, offend, or harm audiences. Companies aim to create messages that promote positive values and contribute to societal well-being, balancing profit motives with the responsibility to communicate truthfully and ethically. Essentially, it’s about marketing in a way that benefits both businesses and the community.