Social norms approach

The Social Norms Approach is a strategy that aims to influence people's behavior by providing accurate information about how most individuals actually behave or believe. Often, people overestimate how often their peers engage in or approve of certain behaviors, which can lead to, for example, increased alcohol use or risky activities. By highlighting the true, generally healthier or safer behaviors of the majority, this approach encourages individuals to align their actions with positive norms, reducing harmful behaviors and promoting healthier communities. It’s a way of correcting misconceptions to foster more desirable social conduct.