Social networks analysis

Social network analysis is the study of how individuals or organizations are connected and interact within a network. It examines relationships like friendships, collaborations, or communications to understand how information, influence, or resources flow. By mapping these connections, analysts identify key players, clusters, and patterns that reveal the structure and dynamics of social systems. This approach helps in areas such as marketing, organizational management, and public health, providing insights into how relationships shape behaviors and outcomes within groups.