Social Networking Theory

Social Networking Theory explains how relationships and connections between people influence their behavior, opportunities, and access to resources. It emphasizes that individuals are part of broader networks, and the strength, structure, and quality of these connections can impact information flow, support, and influence. For example, having a wide and diverse network can open doors to new opportunities, while those with limited or insular networks might face barriers. The theory also highlights how social ties shape behaviors and outcomes, making understanding these networks essential for fields like marketing, sociology, and organizational management.