Social Metaphor Analysis

Social Metaphor Analysis is a method used to understand how people use metaphorical language to express their views about society and social issues. By examining the metaphors individuals and groups employ, researchers uncover underlying beliefs, values, and attitudes that shape social perceptions. This approach reveals how language influences social understanding and helps identify shared cultural ideas, stereotypes, or biases. Essentially, it’s a way to interpret the deeper, often subconscious, meanings behind the words people choose when discussing social topics, providing insight into collective attitudes and social dynamics.