Social Media Studies

Social Media Studies is an academic field that examines how platforms like Facebook, Twitter, and Instagram influence society, culture, and individual behavior. It explores topics such as online communication, identity, activism, marketing, and the spread of information. Researchers analyze the ways social media shapes public opinion, relationships, and power dynamics, often using tools from sociology, communication, and data analysis. The goal is to understand both the benefits and challenges of social media in modern life, informing better design, policy, and personal use.