social media sentiment (concept)

Social media sentiment refers to the overall attitude or feeling expressed in online posts, comments, and discussions on platforms like Twitter, Facebook, or Instagram. It involves analyzing the emotions—such as positive, negative, or neutral—toward a specific topic, brand, or event. By examining the language and tone used by users, organizations can gauge public opinion, understand perceptions, and respond appropriately. This process often uses tools like natural language processing and machine learning to assess large volumes of data quickly. Overall, social media sentiment provides valuable insights into how people feel and think about various subjects in real-time.