Social Media's Role in Consumerism

Social media plays a crucial role in consumerism by shaping how we discover, evaluate, and purchase products. Platforms like Instagram, Facebook, and TikTok influence trends through user-generated content, influencers, and targeted advertising. Consumers can easily share experiences and reviews, making products more visible and appealing. This instant connectivity allows brands to engage with audiences directly, creating personalized marketing and fostering brand loyalty. Ultimately, social media not only enhances access to information but also significantly affects purchasing decisions, making it a powerful tool in modern consumer culture.