Social Media in Risk Communication

Social media in risk communication refers to using platforms like Facebook, Twitter, and Instagram to share information quickly and widely during emergencies or crises. It helps authorities inform the public, dispel rumors, and gather feedback in real-time. Its immediacy allows for prompt updates, but also requires careful management to prevent misinformation. Effective use of social media enhances trust, promotes understanding, and encourages community engagement during risks such as natural disasters, health crises, or safety alerts.