Social Media in Politics

Social media in politics refers to the use of platforms like Facebook, Twitter, and Instagram by politicians, parties, and citizens to share information, engage with audiences, and influence public opinion. It enables real-time communication, grassroots mobilization, and personalized messaging, making it easier to reach diverse groups quickly. While it enhances democratic participation and transparency, it also presents challenges like misinformation, echo chambers, and targeted manipulation. Overall, social media has become a powerful tool for shaping political discourse, campaigning, and fostering civic engagement in the modern digital landscape.