social media in event planning

Social media in event planning involves using platforms like Facebook, Instagram, and Twitter to promote, organize, and share event details. It helps planners reach a wider audience quickly, generate excitement, and gather feedback. Social media allows real-time updates, engagement, and visual sharing of event progress, making communication more dynamic and interactive. It also facilitates targeted advertising and attendance tracking through analytics. Overall, it streamlines promotion, enhances visibility, and fosters community involvement before, during, and after the event.