Social media in culture management

Social media in culture management involves using platforms like Facebook, Instagram, and Twitter to share and promote cultural expressions such as art, traditions, and events. It helps organizations connect with audiences, build community, and increase visibility for cultural initiatives. By engaging users through content and interactions, social media shapes perceptions, encourages participation, and preserves cultural heritage in the digital age. This strategic use of online tools enhances cultural outreach, fosters understanding, and supports the sustainability of cultural practices within society.