social media ethnography

Social media ethnography is a research method that involves closely studying how people interact, communicate, and form communities online. Researchers observe behaviors, language, and cultural practices within social media platforms to gain insights into users’ perspectives and social dynamics. This approach helps understand digital identities, social trends, and online relationships in their natural context. It combines qualitative analysis with immersive observation, offering a detailed, nuanced picture of online life similar to traditional ethnography used in anthropological studies, but focused on digital environments.