Social Marketing Quarterly

Social Marketing Quarterly is a professional journal that focuses on the strategies and research related to using marketing techniques to influence positive social behaviors. It shares scholarly articles, case studies, and insights for practitioners and researchers interested in promoting health, safety, and well-being through targeted messaging and campaigns. The publication helps professionals stay informed about effective approaches to encourage change in areas like public health, environment, and community development, ultimately aiming to improve societal outcomes through thoughtful communication and marketing efforts.