Social loyalty

Social loyalty refers to the ongoing preference and positive support a customer shows toward a brand or company based on their social identity, community, or relationships. It’s driven by factors like shared values, social interactions, or a sense of belonging, rather than just individual transactions. Customers who exhibit social loyalty often engage with a brand through social media, recommend it to others, or participate in brand-related communities. This form of loyalty sustains long-term engagement and trust, as it is rooted in emotional connections and social alignment, making the customer more likely to stick with the brand over time.