Social Listening and Monitoring

Social listening and monitoring involve tracking online conversations about a brand, product, or topic. This practice helps organizations understand public sentiment, identify trends, and respond to customer feedback across social media and online platforms. By analyzing posts, comments, and reviews, businesses can gain insights into consumer opinions, spot potential issues early, and engage with their audience more effectively. Ultimately, social listening informs strategic decisions and improves customer relationships by ensuring brands are in tune with what people are saying.