social influence practices

Social influence practices refer to ways people or organizations shape others' behaviors, beliefs, or decisions through communication and social interactions. This can include persuasion, conformity, social proof, or authority, where individuals are influenced by the opinions, actions, or expectations of others. These practices are often used in marketing, leadership, and everyday interactions to guide choices subtly or explicitly. Understanding social influence helps explain why people often follow trends, adopt habits, or change opinions based on the social environment around them.