Social Customer Relationship Management (CRM)

Social Customer Relationship Management (Social CRM) is a strategy that businesses use to connect and engage with customers through social media platforms like Facebook, Twitter, and Instagram. It combines traditional customer management techniques with social media interactions, enabling companies to listen to customer feedback, respond to concerns, and build stronger relationships. By integrating social media data into their customer service and marketing efforts, businesses can better understand customer preferences, improve communication, and foster loyalty, ultimately creating a more personalized and responsive experience for their customers.