Social CRM

Social CRM, or Social Customer Relationship Management, is a strategy that combines traditional customer management with social media platforms. It allows businesses to engage with customers directly through channels like Facebook, Twitter, and Instagram. By listening to social conversations and interacting in real-time, companies can better understand customer needs, build stronger relationships, and personalize their service. Essentially, Social CRM uses social media as a tool to enhance customer experience, foster loyalty, and gather valuable insights, making the interaction more collaborative and responsive.