Social Commerce

Social commerce refers to the use of social media platforms to facilitate buying and selling products. It integrates e-commerce directly into social media, allowing users to discover and purchase items without leaving the app. Through features like shoppable posts, product tags, and influencers promoting brands, social commerce creates a seamless shopping experience. This approach leverages social interactions and user-generated content to enhance brand visibility and customer engagement, making it easier for consumers to make informed purchasing decisions while interacting with their favorite platforms.