social branding

Social branding is the process of shaping and managing a brand's identity and reputation through its presence and activities on social media platforms. It involves creating a consistent voice, visual style, and messaging that resonates with a target audience. By engaging authentically and building relationships online, companies or individuals can enhance brand recognition, trust, and loyalty. Essentially, social branding is how a brand communicates its values and personality in the digital space to influence public perception and foster meaningful connections.