social and behavioral theories

Social and behavioral theories are frameworks that explain why people behave the way they do and how social factors influence actions. They help us understand patterns like why individuals adopt healthy habits or why communities change. These theories analyze the roles of personal beliefs, social norms, environmental influences, and motivation in shaping behavior. By understanding these factors, professionals can design better programs, policies, or interventions to encourage positive change—such as quitting smoking or increasing exercise—by addressing both individual and social influences on behavior.