Social Amplification of Risk Framework

The Social Amplification of Risk Framework explains how people's reactions to risks—like health hazards or environmental threats—can be shaped and magnified through communication and social processes. When information about a risk spreads via media, social networks, or word of mouth, it can increase concern or fear beyond the actual danger level. Conversely, it can also lead to underestimating risks. This framework helps us understand why some risks become highly publicized or feared while others don't, highlighting the role of societal and media influences in shaping risk perception.